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Enabling Zero Drift
Project type
Website Pages, Landing Pages, Blog Posts, Video, GIF, Photo, Copywriting, Creative Marketing
Date
September 2024
Location
Philadelphia
In September 2024, I created a content marketing package with Exyn Technologies to promote a new collection of post-processing features that would enable near zero drift data collection across a variety of geospatial 3D mapping applications. In the world of mobile 3D mapping "drift" is a common issue with longer, more complex scans. While these features were important for market fit across industries, they weren't as exciting as a new dust filter and level of autonomy. As a creative marketing tactic we covered them all under the umbrella topic of Enabling Zero Drift.
To explain the concept of Enabling Zero Drift to potential customers, I created an umbrella website page with links to a collection of landing pages and content downloads to educate while capturing valuable sales leads. I shot footage of our payload, Nexys, in several representative locations and created a collection of still photos, videos, GIFs, landing pages, blog posts, to promote the new updates at an international conference for Exyn, Intergeo.











