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Positive Brand Awareness Campaign

Project type

Project & Content Management

Date

2015 - 2017

Role

Account/Project Manager, Editor in Chief

During my time at ChatterBlast, I managed a growing project for a Philadelphia-based telecom company where we created editorial websites to highlight emerging technology and startup hubs around the country. In each city, a website and social presence was stood up with local reporters on the ground covering events and keeping our editorial team abreast of any local news on the ground. We would also hire local writers to provide further technology commentary and also highlight the telecoms investments in the communities to drive positive mentions on social media and in the news.

Starting in 2015 with one tumblr account, we expanded to 5 Wordpress websites by 2017 and I was managing a team of 3 full time editors with over a dozen writers on the ground. I managed overall editorial direction and advertising strategy to drive traffic and engagement. After one year of activation the client saw a 1% bump in subscribers.

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